Getting more visitors to your website is the most important goal for online business owners. However, there is more to getting visitors than just posting your site to the search engines. There are a lot of important factors to boosting your website traffic.
Below we discuss what we believe to be the top 10 ways of increasing your website traffic:
Content:
We’ll start with website content, why? Because ‘Content is King’. This has been the credo of web designers and SEO experts from day one. Incorporate the "keywords" and "key phrases" your visitors are searching within quality content across your website. Keyword’s are the words and phrases that people type into search engines. The most popular of these expressions must be included on your pages in various places.
With so many website competing for a place I the top ranks in the search engines it’s crucial that your site is customer focused.
It is very important to have a lot of content that is high quality. When search engines check and index where your page will rank in search results, content is very important. The amount of content is taken in consideration and more important is the quality of your content. Is your content good, well-phrased, original/unique, interesting or helpful to readers, and easy to read? If you can confidently say yes to these questions, then you are doing the right thing.
Add new highly quality content regularly and you’ll soon see your website traffic soar and if visitors like what you have to offer they will return to your website again and again.
Posting Links To Your Site:
If you put links in that go to your website on other websites, it will drive traffic. If you have more incoming links to your website than outgoing links, your website will also rank higher in search engines. Moreover, when you put links in high traffic sites, you are more likely to rank higher in search engines over having links in low traffic sites.
This is because search engines see links to your site as a kind of a recommendation from the other sites that are linking to you.
Submit Articles:
If you are looking for another good way to get free traffic and gain publicity for your site, article marketing is a time tested method you can use. If you have a tight budget for your sales plan then article marketing is one of the best techniques that you should consider.
Article marketing is the practice of posting keyword-focused articles on article directories that then syndicate your content.
The busiest article sites are:
Writing articles is one of most effective ways of driving free traffic to your website, and boosting your search engine rankings in the process. Article marketing is the most effective when you combine the keywords people use to search your site, with the pages that are most important to your site's conversions, and content that best serves your prospects.
The main trick to article marketing is submitting lots of good articles. The key is to get them seen by as many people as you can. The secret to getting lots of articles written is discipline and consistency.
Viral Marketing:
Social networking sites like Twitter, Facebook, Myspace, and others have made generating website traffic through viral marketing more simple and fast than ever before. These sites are designed around the idea of sharing content, whether it be in the form of words, pictures, videos, and links, making them the perfect platforms to send a message that gets heard around the world.
The basic concept behind generating viral website traffic is to get other people to spread your messages (with links to your website) for you.
Here are a few examples of viral marketing.
Take something like an e-book, funny video or some software and make sure the link to your site is clearly shown on it or in it. You then share this with others for free, and you ask them to pass it on to others as well. If you have a funny video, you can upload that to YouTube with your link in the description box under the video. If the video goes viral, you could end up with your link being seen by thousands or even millions of people, who may then click through to your site.
Participate In Online Communities:
Generating traffic through online communities follows on nicely from viral marketing as the two go pretty much hand in hand.
After creating accounts at social networking sites such as Facebook, you should search for a nice group that is interested in getting what you are offering. Targeting the wrong people is the sure-fire way to lose. That’s not all! If you find your group on those media channels, then you have to give them a hand by providing many solutions helping them overcome their problems easily.
The important thing to remember when promoting your business through communities is to sell yourself, not your products. Those social networks are not for selling your stuff, but more to sell yourself. Be sure that your products will be well-known after getting good reputation for yourself first. Marketers are always looking forward to work with obvious pros with reputations for quality. Building a visible image with social media allows people to trust your, offers, and services. And that’s a really good way to promote your business by introducing yourself to the public who want to know who they are dealing with.
Paid Advertising:
Probably one of the most well-known and most effective methods to generate instant traffic to your site is to advertise through search engines such as Google AdWords, Yahoo or Bing using Pay-Per-Click ads!. These advertisements generate instant traffic to your site and are seen widely across their networks. There is much that is written on this subject, including at marketingexperiments.com, one of our favourite sites on this subject. You must master the management of a PPC campaign; otherwise you could lose lots of money without reward. Ensure that your product and websites are well-crafted and ready to "make money" - and do plenty of testing before making your big launch.
Give Away Free Stuff:
We covered this topic in viral marketing, but don’t stop with just giving away free stuff on other people’s websites, give away free stuff on your website too. Who doesn't like a freebie?! Online freebies are commonplace and they leave the visitor wanting more when they are well written and informative introductory materials.
Create a Newsletter:
People who visit your site want information, so give it to them. Put together a weekly or monthly newsletter with tips, tricks, and information that they can use and they'll be more likely to visit your web site and continue to visit over time.
Newsletters also allow you to build up a relationship with your customer and if the information you are providing them is high quality content that they find interesting then they are much more likely to trust your recommendations too.
Affiliate Marketing:
If you are selling your own products or services then you can use affiliate marketing to drive more traffic and sales through your website.
Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits.
Therefore, if you have your own product you could join an affiliate network and affiliates would send your website traffic. When they make a sale you pay them a percentage of the profits from that sale.
Optimise Your Search Engine Rankings:
When people want to know more about a particular topic, product, or service, the most common form of research today is carried out by performing a search via search engines such as Google, Yahoo, Bing, or Ask.
The challenge is to get your website ranking high in the search engines so that when a customer does a search related to your website your website is displayed in the top listings.
If you follow all of the points above then your site will naturally gain good search engine rankings and then you will attract the best traffic you can find! That is ‘Targeted Search Engine Traffic’.
Maximise Your Earnings By Creating Targeted Website Visitors
Anyone who has their own website can’t help but care how many people visit it. It’s a great morale booster to know that someone else is seeing our creation. Also, if you are running a business, more hits equals more sales doesn’t it? Well, not necessarily.